Marketing and Communications Director

The Marketing & Communications Director provides strategic leadership and executive oversight across all marketing, communications, media, branding, and digital engagement functions at SEA. The Director ensures consistent institutional messaging, strengthens SEA’s academic visibility, supports accreditation and quality processes, elevates faculty and research achievements, and drives student recruitment communication strategies.The role also strengthens SEA’s identity as a leading higher education institution in teacher education, education leadership and educational research, while elevating and marketing Sharjah Government Nurseries reputation as a model for excellence in early childhood education.This role ensures alignment between communication strategy and SEA’s academic, operational, and strategic priorities.Key Responsibilities:Lead the development and execution of SEA’s institutional Marketing & Communications Strategy, aligned with the Academy’s vision, academic mission, and strategic goals.Position SEA as a regional and global leader in teacher education, educational research, professional development, and educational innovation through targeted communication and engagement initiatives.Oversee SEA’s brand identity, institutional messaging, storytelling, bilingual content development, media relations, and official communications across all platforms.Direct communication support for all degree programs, short courses, accreditation processes, external reviews, research dissemination, academic events, and student recruitment campaigns.Promote academic excellence by showcasing faculty achievements, research publications, scholarly outputs, institutional partnerships, and innovation initiatives.Manage all media relations, interviews, press releases, public statements, and crisis communication planning in collaboration with SEA leadership.Provide full spectrum marketing and creative support to all SEA departments and key areas, including design, branding, copywriting, content development, photography, videography, studio production, podcast support, website updates, email marketing, digital campaigns, press release and promotional materials ensuring unified messaging, professional-quality outputs, and strong visibility for departmental initiatives and institutional priorities.Oversee the production of bilingual (Arabic/English) content, creative direction, visual identity, photography, videography, editorial standards, and digital storytelling.Strengthen internal communications to improve faculty and staff engagement, institutional culture, operational transparency, and organizational alignment.Lead high-performance digital marketing strategies including SEO, SEM, paid ads, social media engagement, audience segmentation, analytics-driven optimization, and multi-channel campaigns.Oversee SEA’s digital ecosystem, including the institutional website, microsites, CRM platforms, HubSpot, Cvent, LMS, and emerging digital tools supporting academic, admissions, and administrative workflows.Develop, track, and report on SEA’s marketing KPIs and OKRs to evaluate campaign performance, brand visibility, digital engagement, recruitment impact, and institutional reach.Produce analytics dashboards and impact reports demonstrating marketing outcomes related to student recruitment, program visibility, research reach, and stakeholder engagement.Lead innovation initiatives including SEA’s official podcast, digital mini-series, livestreams, video productions, and the integration of new communication technologies such as AI-driven content, AR/VR, and micro-content formats.Direct planning and execution of major SEA events including academic conferences, summits, institutional ceremonies, graduations, faculty forums, and community engagement initiatives.Strengthen strategic partnerships through coordinated communication and engagement strategies supporting academic alliances, government collaborations, and institutional projects.Ensure communication and branding compliance with UAE cultural, ethical, linguistic, and regulatory frameworks.Ensure all communication outputs are aligned with accreditation, regulatory, and institutional governance requirements.Establish and maintain SEA’s brand governance frameworks, editorial guidelines, communication policies, and media protocols.Lead SEA’s student recruitment marketing strategy by developing targeted, high-impact campaigns that promote all academic programs, increase visibility, and drive prospective student engagement and enrollment.Plan and promote key internal events including staff recognition, wellbeing activities, and institutional gatherings to strengthen employee engagement, organizational culture, and communication across SEA.Manage departmental budgets, procurement workflows, vendor relationships, contractual deliverables, and operational planning.Work closely with Academic Affairs, Research, Student Services & Admissions, and Institutional Effectiveness to ensure comm