Head of Event Marketing

Company DescriptionTahaluf is the largest B2B live and on‑demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun. Here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non‑government organisations at the forefront of Saudi Arabia’s B2B and B2C large‑scale events scene.Be part of something BIG with Tahaluf’s series of record‑breaking events: LEAP and Cityscape – the largest events in the world in their respective fields of tech and real estate; Black Hat MEA – a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East – the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large‑scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.Job DescriptionWe are building awe‑inspiring experiences. We are launching award‑winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:Work within a highly dynamic business with the energy and style of a start‑upBe part of building a business that is launching new products and events at scaleGrab an opportunity to accelerate your career and make a real impact.What you will doAs our Head of Event Marketing, you will report to the Marketing Director and will manage a diverse team based in beautiful Riyadh. We’re looking for a highly motivated, dynamic marketing leader with a track record of commercial collaboration to develop products and positioning reflective of customer demand.Key ResponsibilitiesLEADERSHIPRecommend team structures and delivery solutions based on requirementsLine manage senior marketers and specialists working across a range of eventsWork with Group Director to ensure right structure, specialisms and level of resources to meet agreed KPI’sProvide guidance, feedback and inspiration to line reportsChampion the adoption and optimisation of marketing technology solutions and digital marketing more broadlyWork with line reports to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategyWork with line reports to develop skills and competencies and ensure they have a clear development roadmapEnsure line reports are competent managers and have the skills and training required to manage junior team members or specialistsEnsure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficientReflect the high‑performance culture of the marketing teamANALYSIS & INSIGHTMonitor campaign performance by supervising the production of relevant and timely reports. Recommend changes to campaign execution based on data insightsShare relevant insights with sales, event team and senior management to drive revenues or pursue new opportunitiesAnalyse and report trends over time and use these insights to build more effective campaignsEnsure relevant and timely data is captured (onsite & post show surveys, registration forms, industry research etc)Work with internal teams to ensure data governance and data management policies are adhered toEnsure delivery and accuracy of pre‑agreed reports during and post campaign to monitor channel effectiveness and ROIUse recommended campaign analytics dashboards to monitor performanceBuild a culture of testing and metrics‑driven decision‑making in the teamsShare case studies with marketers within the team, division and Informa MarketsPLANNING & CAMPAIGN MANAGEMENTWork with marketing managers/wider team to plan product marketing campaigns to meet strategic objectives – for exhibitions and virtual/hybrid eventsMonitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaignAssist marketing managers with the development of marketing budgets in line with plans and ensure budget trackers are kept up to dateRecommend external suppliers and ensure adherence to contractual terms and deliveryWork with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to