DTC Creative Strategist for Ecommerce Company (Remote)

Our client is a fast‑growing DTC brand, looking for a high‑performance Creative Strategist who lives and breathes performance marketing. If you understand what makes a scroll‑stopper convert, love scripting hooks that hit, and can direct UGC, statics, and motion assets with strategic precision, we want to talk.What You’ll DoAs our Creative Strategist, you’ll own end‑to‑end creative strategy for our hero SKUs — including pet health products, hair loss products, supplements, and accessories.You’ll turn insights into thumb‑stopping, revenue‑driving creative across Meta, YouTube, and more.Core ResponsibilitiesDevelop and lead multi‑SKU ad creative across the customer journeyCraft and test messaging angles, formats, and frameworks that drive conversionsUse customer reviews, performance data, and market trends to prioritize conceptsScripting & ConceptingRegularly script the following:VSLs (Video Sales Letters)UGC and VO‑led adsShort‑form scripts and hooksStatic ad copy/conceptsMotion briefs (GIFs, animations)Ensure each concept is emotionally resonant, platform‑native, and conversion‑optimizedReview & Feedback LoopParticipate in review rounds with our in‑house producer/editor teamProvide clear, constructive feedback to elevate quality and align with brand toneCross‑functional CollaborationJoin weekly syncs with our internal creative and growth teamCollaborate on creator casting and brief development (we use Insense)Recommend and help iterate on workflow improvements and testing strategySuccess Looks LikeConsistent delivery of high‑impact creative that boosts ROASStrong understanding of ecommerce trends, ad psychology, and performance hooksAbility to work fast without sacrificing polishWillingness to go above and beyond during campaign pushes or launchesToolkitYou’ve developed creative for DTC brands in wellness, personal care, pet, or similar spacesFamiliarity with Meta Ads Manager data or know how to read performance feedbackYou can script, concept, and brief editors or animatorsNot afraid to jump on Slack or join calls — communication matters hereDeliverables & Compensation11 scripts per week (Statics, Elevenlabs/UGC, Iterations, VSLs)Flexibility for fast scale‑up if we hit a grooveOpen to creative tests before long‑term scope agreementWork from AnywhereCompetitive SalaryFlexible HoursRequirements3–7+ years of experience in DTC eCommerce, performance marketing, or creative strategyProven experience driving growth through paid media creativeDeep understanding of Meta and TikTok creative best practicesStrong grasp of eCommerce metrics: CAC, LTV, AOV, ROAS, MERAbility to turn data and insights into actionable creative directionExperience writing emotionally resonant copyExperience in guiding creative teams#J-18808-Ljbffr