Digital Platforms Manager

Core Job ResponsibilitiesStrategy, Policies & ProceduresDevelop and implement comprehensive digital marketing and social media strategies to enhance 7X brand awareness, support business objectives, grow followers, activate subscribers and increase client engagement.Ensure digital marketing channels strategy aligns with business goals.Work with key stakeholders and senior level executives to identify any process improvements and improve standards, efficiency and profitability.Develop, implement and enforce digital marketing policies and procedures to ensure compliance, standardization, brand consistency, and risk mitigation across all digital channels.Deal with sensitive and confidential information to protect the interest of the 7X.Channel Strategy & ManagementManage multiple social media profiles and execute targeted campaigns.Monitor trends in social media tools, applications, channels, design and marketing strategy.Community ManagementPerform posting of Tweets on a daily basis and update Company LinkedIn, Facebook accounts over weekends and holidays.Leverage LinkedIn, Twitter, Facebook polls and surveys to build our social media footprint and reputation (loyal customer online reviews).Liaise with Directors to ensure that 7X company profiles are accurate and up-to date.Work with the directors to build monthly reporting tools on social media analytics and performance against ‘baseline targets.Ensure uniform content and tone of voice for social pages on Facebook, Twitter, LinkedIn, YouTube, Instagram, and other social media platforms.Content Calendar DevelopmentManage 7X company blog and editorial calendar that aligns with social updates.Create and maintain social media and blogging calendar and ensure that everyone is meeting their deadlines.Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.Develop and maintain a content strategy to deliver and optimise content requirements for 7X website, and Social media, to reach thecompany’s target customers.Agency ManagementWork with Agencies to implement other channel-specific campaigns (uploading photos to Instagram, Twitter, videos to YouTube, etc).Collaborate with Agencies and Marketing Head to establish content ideas, and to plan for a monthly social media, editorial, marketing and blogging calendar.Other TasksPerform any other responsibilities relating to this job request or work task as allocated by the Line Manager.#J-18808-Ljbffr