Digital Marketing Specialist

BYD is a leading global manufacturer of electric vehicles and renewable energy solutions, committed to innovation and sustainability. Our mission is to create a greener future through advanced technology and a strong focus on customer satisfaction.About the RoleThe Digital Marketing Specialist will be responsible for planning and executing digital marketing campaigns across various channels to enhance brand awareness and lead generation.ResponsibilitiesPlan and execute digital marketing campaigns across multiple channels, including social media, email, SEO/SEM, and display advertising.Manage and optimize content for the company website, ensuring alignment with brand guidelines and SEO best practices.Analyze campaign performance using tools like Google Analytics, social media analytics, and other marketing platforms to drive continuous improvement.Collaborate with the Head of Marketing to develop and implement strategies that increase brand awareness and lead generation.Create engaging content (text, images, and video) for digital platforms, working closely with the creative team.Monitor industry trends and competitor activities to identify opportunities for innovation in digital marketing.Manage social media accounts, including content scheduling, community engagement, and paid advertising campaigns.Ensure all digital marketing activities comply with local regulations and align with BYD's global brand standards.QualificationsAt least 3 years of experience in digital marketing, preferably in the automotive or technology sector.Academic Degree with specialization in Digital Marketing or similar business area.Required SkillsProven expertise in SEO, SEM, social media advertising, and email marketing.Proficiency with tools such as Google Analytics, Google Ads, Meta Business Suite, and CRM platforms.Strong content creation skills, with experience in copywriting and visual content development.Excellent analytical skills and a data-driven mindset to optimize campaign performance.Strong negotiation and interpersonal skills.Fluent in English and German, Chinese and Italian will be considered an asset.Hands‑on, result‑oriented, pressure‑tolerant, do more & talk‑less attitude is indispensable.Pay range and compensation packageCompetitive salary based on experience and qualifications.Equal Opportunity StatementBYD is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.#J-18808-Ljbffr