Digital Marketing Manager

As a Digital Marketing Manager at PES, you will play a crucial role in developing and executing comprehensive digital marketing strategies. You will be responsible for enhancing our online presence, driving engagement, and maximizing lead generation. The ideal candidate will possess a deep understanding of digital channels, analytics, and the ability to drive innovative campaigns to achieve business objectives.Responsibilities:Digital Strategy Development: Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.SEO and SEM: Optimize website content for search engines, manage PPC campaigns, and stay updated on search engine algorithms. Social Media Management: Oversee social media channels, create engaging content, and develop strategies to increase brand visibility and engagement.Email Marketing: Plan and execute email campaigns to nurture leads, retain customers, and drive conversions.Content Marketing: Collaborate with the content team to create and distribute valuable, relevant content across digital platforms.Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts. Provide regular reports and insights for optimization.Digital Advertising: Manage digital advertising campaigns on platforms like Google Ads, Facebook, LinkedIn, and others to maximize reach and conversions.Website Management: Collaborate with web development teams to optimize the user experience, ensuring the website aligns with digital marketing objectives.Budget Management: Efficiently manage digital marketing budgets, allocate resources effectively, and ensure maximum ROI.Market Research: Stay informed about industry trends, competitor activities, and emerging digital marketing technologies.Qualifications:Bachelor’s degree in Marketing, Digital Marketing, or a related field. Master’s degree is a plus.Proven experience (minimum 5 years) in digital marketing roles, with a focus on B2B and technology solutions.Solid understanding of SEO, SEM, social media, email marketing, and other digital marketing channels.Experience with marketing automation tools and CRM systems.Analytical mindset with proficiency in data analysis and reporting tools.Creativity and a track record of innovative digital campaigns.Excellent written and verbal communication skills.Team leadership experience and ability to collaborate with cross-functional teams.Ability to work independently and remotely, managing projects efficiently.PES is an equal opportunity employer. We celebrate diversity and remain committed to establishing an inclusive environment for all employees.#J-18808-Ljbffr