DIGITAL MARKETING COORDINATOR

Job Responsibilities & TasksDuties include but are not limited toManage and monitor all social media platforms to ensure consistent brand voice and messaging across all channels.Plan and execute social media campaigns and strategies, including marketing & advertising campaigns.Interact with followers and potential customers by responding to comments, messages, and inquiries. Ensure effective response to all inquiries and complaints and coordinate with concerned parties for swift resolution.Utilize insights and analytics to track social media performance and effectiveness.Actively monitor social media for any potential issues or crises.Create and maintain an annual editorial calendar oversee monthly follow-ups, including essential global observances that are aligned with Napco’s vision and ensure they are commemorated by following a strategic schedule set and approved by CCD Manager.Handle all corporate social media channels and coordinate with content creator to come up with attractive and interactive social media posts and ensure consistency in scheduling the posts.Handle social media campaigns from idea to implementation, including generating creative content ideas, coordinating video shoots or photoshoots, and liaising with suppliers to agree on budgets and ensure smooth implementation.Utilize different methods to promote and boost social media posts to increase engagement and reach.Handle Napco National’s website and its sub-sites, ensuring regular updates and implementation in coordination with website development team.Manage Napco National’s Google Ads in collaboration with the customer experience team at INDEVCO.Coordinate monthly social media meetings with the social media committees from all other divisions to ensure consistency in branding and alignment of campaigns and strategies.Manage Napco National’s internal network, #MYNAPCO intranet, ensuring it is regularly updated. Collaborate with intranet development team to actively create creative campaigns.Handle Napco National's mobile application, ensuring it is regularly updated. Collaborate with mobile app developers to actively create creative campaigns.Stay current on what is trending online as well as what is changing in social media to provide strategic content recommendations.#J-18808-Ljbffr