DIGITAL MARKETING COORDINATOR

<div><h3>Job Responsibilities&Tasks</h3><p>Duties include but are not limited to</p><ul><li>Manage and monitor all social media platforms to ensure consistent brand voice and messaging across all channels.</li><li>Plan and execute social media campaigns and strategies, including marketing&advertising campaigns.</li><li>Interact with followers and potential customers by responding to comments, messages, and inquiries. Ensure effective response to all inquiries and complaints and coordinate with concerned parties for swift resolution.</li><li>Utilize insights and analytics to track social media performance and effectiveness.</li><li>Actively monitor social media for any potential issues or crises.</li><li>Create and maintain an annual editorial calendar oversee monthly follow-ups, including essential global observances that are aligned with Napco’s vision and ensure they are commemorated by following a strategic schedule set and approved by CCD Manager.</li><li>Handle all corporate social media channels and coordinate with content creator to come up with attractive and interactive social media posts and ensure consistency in scheduling the posts.</li><li>Handle social media campaigns from idea to implementation, including generating creative content ideas, coordinating video shoots or photoshoots, and liaising with suppliers to agree on budgets and ensure smooth implementation.</li><li>Utilize different methods to promote and boost social media posts to increase engagement and reach.</li><li>Handle Napco National’s website and its sub-sites, ensuring regular updates and implementation in coordination with website development team.</li><li>Manage Napco National’s Google Ads in collaboration with the customer experience team at INDEVCO.</li><li>Coordinate monthly social media meetings with the social media committees from all other divisions to ensure consistency in branding and alignment of campaigns and strategies.</li><li>Manage Napco National’s internal network, #MYNAPCO intranet, ensuring it is regularly updated. Collaborate with intranet development team to actively create creative campaigns.</li><li>Handle Napco National's mobile application, ensuring it is regularly updated. Collaborate with mobile app developers to actively create creative campaigns.</li><li>Stay current on what is trending online as well as what is changing in social media to provide strategic content recommendations.</li></ul></div>#J-18808-Ljbffr