Content Strategist

We are looking for a strategic and creative Content Strategist to lead the development of impactful content strategies for multiple brands across different industries.This role goes beyond writing captions you will be responsible for understanding brand positioning, market trends, audience behavior, and translating that into structured content plans that drive growth, engagement, and commercial results.You will work closely with account managers, designers, videographers, and paid ads specialists to ensure content aligns with both creative and performance goals.Develop monthly and quarterly content strategies aligned with client objectivesDefine content pillars, tone of voice, and brand messaging frameworksConduct competitor analysis and industry researchIdentify trends and opportunities within the UAE and GCC marketsBuild structured content calendars with clear objectives per postKey ResponsibilitiesStrategy & PlanningDevelop monthly and quarterly content strategies aligned with client objectivesDefine content pillars, tone of voice, and brand messaging frameworksConduct competitor analysis and industry researchIdentify trends and opportunities within the UAE and GCC marketsBuild structured content calendars with clear objectives per postContent Developmentwrite and develop concept ideas for different brandsWrite and oversee high‑quality copy for social media, campaigns, and marketing materialsCreate detailed briefs for designers, videographers, and editorsEnsure consistency across all content touchpointsAlign content with paid media and conversion goalsPerformance & OptimisationAnalyse social media performance and adjust strategies accordinglyTrack engagement, reach, growth, and conversion metricsRecommend improvements based on data insightsWork with paid ads team to optimise organic + paid synergyClient CollaborationPresent strategies and content directions to clientsHandle feedback and revisions strategicallyProvide thought leadership and proactive ideasQualificationsBachelor’s degree in Marketing, Communications, Business, or related field2–5 years of experience in content strategy (agency experience preferred)Strong understanding of social media platforms (Instagram, LinkedIn, TikTok)Experience working with multiple brands or industriesExcellent English writing and speaking skills#J-18808-Ljbffr