Content Specialist

Closing date: 15/08/2025Number of positions: 1Recruiter name: Fatma AlharthiReference number: 62388Mediclinic Corporate Office Dubai Dubai United Arab EmiratesMain Purpose of JobTo develop creative content that supports patient engagement brand reputation clinical trust and marketing outcomes across all touchpoints. The role (based in Dubai) but works closely with internal and external stakeholders to ensure locally relevant content aligns with marketing priorities global brand standards supports healthcare messaging and meets ethical and regulatory requirements.Key Responsibility AreasConceptualise design write edit and proofread high- content for various customer touchpoints including social media platforms (Facebook Instagram etc.) website touchpoints flyers posters brochures and other marketing collateralTailor content to specific healthcare service lines (e.g. oncology maternity diagnostics)Ensure alignment with clinical legal and regulatory standards in healthcare storytellingWork on multiple projects simultaneously ensuring timely delivery within guidelinesPay attention to the tone style and voice across formats balancing medical credibility with patient accessibility and ensuring content is engaging inclusive and aligned with health literacy standardsUpload or publish content across local platforms (e.g. hospital website social media intranet email newsletters).Coordinate with digital teams to ensure SEO UX and analytics tagging best practicesMonitor KPIs: engagement reach conversion share of voice or health education outcomesManage the use of analytics to guide content testing SEO improvements and editorial planningAssist with preparing content performance dashboards for senior leadershipStay ahead of trends in digital health communication and content marketingWork closely with hospital marketing communications clinical teams and external partners to gather briefs and validate messagesManage SLA adherence and vendor relationshipsLiaise with local legal or compliance teams to ensure all content meets in-country regulationsEnsure consistent use of brand identity and messaging across channelsMaintain accurate records of content versions usage rights and expiry dates (especially for testimonials and medical information)Comply with healthcare regulations (e.g. consent claims privacy clinical accuracy)Required EducationBachelors qualification with demonstration of continuous learningRequired Experience5 years relevant experience in a managerial roleRequired Job Skills and KnowledgeFinancial Management principlesVerbal and written communication skills in English (Arabic will be an advantage)Content production - knowledge of digital publishing platformsContent Design & Multimedia OversightDigital & Social Media MarketingMarketing channels (e.g. social media) and the ability to select most appropriate solutionSocial Media campaign managementWeb and social media analytics and ability to interpret these analytics to improve performance as well as reportingAll applicants will be considered with the understanding that preference will be given to the designated groups in accordance with the United Arab Emirates Emiratization Program. If you wish to grow with us apply now and become a part of the Mediclinic Middle East FamilyRequired ExperienceUnclear Seniority#J-18808-Ljbffr