Cluster Director of Digital Marketing

Cluster Director of Digital MarketingAs a Cluster Director of Digital Marketing you will be a strategic leader responsible for conceiving, developing and executing the hotel’s comprehensive digital marketing and e‑commerce vision. This senior role involves spearheading all digital initiatives to drive significant online revenue growth across direct and indirect channels, elevate brand positioning and market share and champion digital innovation. Ensure the optimization of all digital customer journey touchpoints in alignment with the brand standards and overarching commercial objectives, leading the digital transformation efforts for the property. The role directly complements and contributes to the hotel’s B2C business mix by driving guest engagement, direct bookings and brand loyalty through targeted digital strategies.Key ResponsibilitiesStrategic Leadership & PlanningDevelop, own and implement the hotel’s multi‑year digital marketing strategy and annual operating budget ensuring alignment with overall business goals and market opportunities.Lead the integration of digital marketing strategies with all commercial departments (Sales, Revenue Management, PR, F&B, Spa) to create a cohesive and powerful market presence.Define and champion the hotel’s e‑commerce strategy setting ambitious targets for direct channel growth and optimizing performance on third‑party platforms.Ensure digital marketing efforts support visibility and engagement with Accor ALL Accor Live Limitless loyalty program, contributing to both guest acquisition and retention goals.Team & Agency ManagementLead, mentor and develop any in‑house digital marketing team members (e.g. Digital Marketing Manager, Influencer & Social Media Executive), fostering a culture of high performance and continuous learning.Oversee the selection, onboarding and performance management of digital marketing agencies and technology vendors, ensuring optimal ROI and service delivery.Digital Channel & Performance OversightDirect and oversee all digital marketing campaigns and activities, including but not limited to SEO/SEM, paid media (PPC, display, programmatic), social media strategy, content marketing, CRM/email automation, affiliate marketing, influencer collaborations and Metasearch.Establish robust analytics frameworks to monitor, analyze and report on digital channel performance KPIs and ROI to executive leadership, driving data‑informed strategic adjustments.Champion the development and execution of a cutting‑edge content strategy that enhances brand storytelling and engagement across all digital platforms.Revenue & Distribution OptimizationCollaborate closely with Revenue Management to ensure digital strategies support optimal pricing, rate parity and inventory management across all online channels.Drive strategy for optimal visibility, content quality and conversion performance on OTA platforms, managing relationships with key OTA market managers.Brand & Reputation ManagementOversee the hotel’s online brand presence and reputation management strategy, ensuring consistent brand messaging and proactive engagement with online reviews and social commentary.Innovation & Market IntelligenceConduct in‑depth competitive landscape analysis and market research to identify emerging digital trends, technologies and opportunities for innovation.Pilot new digital initiatives and technologies to maintain a competitive edge and enhance customer engagement and acquisition.Drive awareness, adoption and strategic utilization of the Brand / Accor ALL and other loyalty initiatives among hotel guests and internal teams.Budget & Financial AcumenDevelop and manage the annual digital marketing budget, ensuring effective allocation of resources and maximizing return on investment.Provide regular forecasting and performance reports to senior management.Qualifications :Minimum 8‑10 years of progressive experience in digital marketing and e‑commerce with at least 3‑5 years in a leadership or management role.Significant experience within the hospitality, travel or luxury retail sectors is highly preferred.Bachelor’s degree in Marketing, Business Administration, Hospitality Management or a related field. Master’s degree or relevant certifications (e.g. Google Ads, Digital Marketing Strategy) are a strong plus.Fluent in English (written and spoken); proficiency in additional relevant languages is advantageous.Demonstrable expertise in developing and executing successful multi‑channel digital marketing strategies with a clear focus on ROI.In‑depth knowledge of SEO/SEM, paid advertising (PPC, programmatic, social), social media marketing, content strategy, CRM/email marketing, analytics platforms (e.g. Google Analytics 4) and digital reporting.Proven experience in managing significant marketing budgets and optimizing spend.Strong leadership and team management skills with experience in mentoring and developing talent.Exceptional analytical, strategic thinking and problem‑solving abilities.