Bait Al Gahwa Programme Development Unit Head DCT

Job TitleBait Al Gahwa Programme Development Unit HeadRole PurposeProvide strategic leadership and oversight to ensure the preservation, promotion, and innovative development of the Bait Al Gahwa program. Drive the overall vision development and of the initiative which aims to safeguard traditional Emirati practices related to Gahwa making. Lead the design and integration of creative cutting‑edge programming while ensuring that these programs adhere to UNESCO’s Intangible Cultural Heritage standards. Work closely with internal departments and external entities ensuring that programs align with the broader goals of DCT Abu Dhabi and the vision of Bait Al Gahwa. These cross‑departmental collaborations are essential for successfully executing programs reaching local and international audiences and ensuring seamless implementation.Key ResponsibilitiesLeading on Programme DevelopmentContribute in the strategic direction and vision of the Bait Al Gahwa ensuring alignment with DCT Abu Dhabi’s broader cultural heritage and preservation objectives.Drive the development of innovative programs that celebrate the traditional art of Arabic coffee‑making and Majlis hosting while incorporating creative methodologies and modern technologies.Ensure the Bait Al Gahwa programs uphold the highest standards of cultural authenticity, innovation and excellence aligned with UNESCO’s safeguarding practices for intangible cultural heritage.Collaborate with the Operations team to ensure the smooth implementation of all programming and content related to Bait Al Gahwa. This collaboration will involve coordinating logistics, managing schedules and overseeing the setup and delivery of events, training programs and other activities. By providing clear direction and support the Unit Head will ensure that all operational aspects are aligned with the program’s objectives and executed seamlessly.Lead the development of systems and platforms that facilitate the training and engagement of Emirati youth preparing them to become future heritage ambassadors while maintaining a balance between traditional heritage and modern creativity.Creative Direction & InnovationSpearhead the integration of creativity and innovative content across the Bait Al Gahwa program ensuring a fusion of traditional cultural elements with modern digital and interactive experiences.Work with Marketing to create digital content that highlights the uniqueness of the program while ensuring it engages diverse local and international audiences.Explore new technologies such as AR/VR, digital storytelling and gamification to enhance participant engagement and expand the reach of Bait Al Gahwa to younger generations.Stakeholder Management & External RelationsCultivate and manage relationships with key stakeholders including heritage experts, cultural organizations, educational institutions and government entities to amplify the impact and visibility of the Bait Al Gahwa.Advocate for and represent the Bait Al Gahwa program at local, regional and international cultural forums, festivals and conferences building strategic partnerships to further the program’s objectives.Foster collaboration with external partners and sponsors ensuring that innovation is integrated into the program while preserving cultural heritage.Lead engagement with Emirati youth ensuring their active participation through innovative hands‑on experiences facilitated by external and internal partnerships.Cross‑Departmental CollaborationOversee the day‑to‑day programme planning and implementation of Bait Al Gahwa ensuring that programs are executed smoothly across all departments involved.Provide clear guidance and the necessary resources to Operations and Marketing teams ensuring alignment in the planning and execution of events and marketing efforts.Collaborate with internal departments to ensure all elements of the Bait Al Gahwa program are coordinated including logistics, marketing and community outreach.Ensure all programs are aligned with the department’s objectives, are efficiently executed and meet the required deadlines and standards of excellence.Monitoring & ReportingEstablish and track programming‑related KPIs for the Bait Al Gahwa to measure the success and impact of the program with a focus on creative output, community engagement and audience expansion.Provide regular reports to senior management offering insights based on data‑driven metrics and identifying opportunities for improvements and strategic adjustments.Gather feedback from participants and stakeholders to inform future program developments and ensure continuous innovation in content.Policies Compliance & SafetyEnsure compliance with DCT Abu Dhabi’s policies, processes and procedures with an emphasis on heritage preservation and cultural programming.Uphold best practices for sustainability and environmental responsibility in all aspects of the program’s design and implementation.Adhere to Environment, Health and Safety (EHS) guidelines ens