Associate General Manager - Marketing

ROLE OVERVIEWWe are looking for a high-impact, business-driven Head of Marketing to lead Home Box’s next phase of growth and brand evolution. This role requires a leader who has successfully driven brand transformation in a B2C/retail environment, with a strong bias towards digital-first marketing, performance-led growth, and omnichannel excellence.KEY RESPONSIBILITIESBrand Strategy & Customer ExperienceDefine and lead Home Box’s brand positioning, architecture, and communication frameworksDrive brand transformation to make HomeBox modern, relevant, and differentiated in the GCCBuild strong, insight‑led narratives around key life moments (new homes, families, celebrations)Ensure a consistent and elevated customer experience across all touchpoints — online, in‑store, delivery, and post‑purchasePartner with retail, VM and Ecom Operation to enhance Customer journeys (discovery → purchase → delivery → service) both Offline and OnlineCreative & ContentLead end‑to‑end content strategy and execution across all channels and touchpointsDrive campaign development from idea, manifesto, and storytelling to final executionOversee creation of brand films, digital content, social media (reels, posts, stories), CRM (SMS/WhatsApp), radio, OOH, in‑store creatives, and ecommerce content (PDPs, banners)Ensure content is platform‑first, insight‑led, and performance‑optimizedBuild scalable systems for content planning, production, and distribution with speed and consistencyWork closely with designers, agencies, and internal teams to maintain high creative standardsTrade Marketing & Omni GrowthLead trade marketing strategy to drive store footfall, in‑store conversion, and sell‑throughPlan and execute promotions, in‑store activations, and local store marketing initiativesDevelop focus store action plans to drive traffic and performance in priority locationsDrive omnichannel growth (Click & Collect, App adoption, cross‑channel shopping behavior)Manage media planning and budget allocation across digital and offline channels with ROI focusBuild and manage partnerships, tie‑ups, and PR opportunities to enhance reach and brand visibilityCollaborate with VM and retail teams to ensure strong in‑store communication and execution excellenceCustomer Value Management (CRM & Digital Growth)Own the customer lifecycle strategy — acquisition, engagement, retention, and reactivationLead CRM programs across SMS, WhatsApp, and loyalty initiativesDrive data‑led marketing, leveraging analytics for segmentation, personalization, and targetingFocus on key metrics: Churn, Frequency, repeat purchase, conversion rates, and retentionCarry out Voice of Customer research, Brand Audits & Mystery Shopping from time to timeCampaign Planning & Calendar ManagementOwn the annual marketing calendar, balancing brand‑building and category‑driving campaignsPlan and execute key campaigns across brand moments, seasonal peaks, and category prioritiesEnsure strong alignment between commercial goals, category focus, and campaign storytellingDrive cross‑functional collaboration with buying, retail, ecommerce, and operations teamsEnsure on‑time, high‑quality execution across all markets and channelsKEY SKILLS & EXPERIENCE12–15 years of experience in B2C / Retail / Omni marketingProven track record in brand transformation and scaling growth through digital‑first marketingStrong understanding of digital marketing platforms, performance marketing, and ecommerceHands‑on experience in trade marketing, store footfall generation, and omnichannel integrationStrong understanding of content ecosystems and multi‑channel storytellingCommercial acumen with focus on ROI, growth, and profitabilityExperience in GCC or similar markets is a strong advantage#J-18808-Ljbffr