Assistant Digital Marketing Manager - Pizza Hut

The Digital Marketing Assistant Manager is responsible for driving revenue growth across owned and partner digital channels, including App, Web, and Aggregator platforms. The role focuses on executing digital sales strategies, optimizing CRM and marketing programs, and delivering high-impact commercial initiatives to strengthen Pizza Hut’s digital ecosystem. This role requires a commercially driven, data‑oriented individual who can translate strategy into execution and collaborate effectively across cross‑functional teams.Key ResponsibilitiesExecute the digital commerce roadmap aligned with business sales objectives across App, Web, and Aggregator platformsDrive digital revenue, volume, and market share by identifying and prioritizing high‑impact commercial opportunitiesOwn digital channel performance, continuously analyzing data and optimizing strategies to improve revenue, conversion, and ROIPartner with Revenue Management to design and implement pricing, bundling, and promotional strategies to maximize digital salesDevelop and execute CRM strategies to drive customer engagement, retention, and conversionManage CRM campaigns across push notifications, email, and in‑app messaging, ensuring effective targeting and personalizationLeverage data and insights to continuously optimize segmentation, campaign performance, and customer lifecycle initiativesLead digital marketing initiatives across owned and partner platforms to drive acquisition and conversionTranslate business and marketing strategies into actionable digital campaigns with strong execution disciplineCollaborate with Product and Technology teams to ensure accurate and timely implementation of campaigns, offers, and launchesBuild and manage relationships with Aggregator platforms to maximize visibility, performance, and commercial outcomesManage digital marketing budgets, ensuring efficient allocation and optimization across channelsMonitor and report on key performance metrics (revenue, transactions, conversion rates, ROI), providing actionable insights to stakeholdersIdentify performance gaps, solve issues proactively, and implement improvements in a fast‑paced digital environmentInfluence and align cross‑functional stakeholders across Marketing, Revenue, Product, and Technology to deliver integrated digital initiativesEnsure alignment between commercial strategy, digital capabilities, and operational executionOperate with a high sense of urgency, agility, and attention to detail in a dynamic and evolving digital landscapeEducation, Experience & QualificationsBachelor’s degree in Marketing, Business Administration, E‑Commerce, or a related field3–5 years of experience in Digital Commerce, E‑Commerce, or Digital MarketingExperience within QSR, Retail, or Consumer Brands is preferredProven experience managing digital channels such as mobile apps, websites, and aggregator platformsStrong understanding of digital performance metrics and analytics toolsStrong commercial and business acumenAdvanced analytical and data interpretation skillsStrong stakeholder management and influencing capabilityProblem‑solving mindset in dynamic environmentsEffective communication and collaboration skillsHigh attention to detail and execution rigorAgile and adaptable approach to changeGrowth mindset with continuous improvement focus#J-18808-Ljbffr