Area Head of Field & Distribution MEWA

IDENTIFY OPPORTUNITIESLead the continuous identification sizing and prioritization of distribution and execution opportunities to strengthen Red Bulls ambition of becoming the most distributed and best‑executed beverage brand across MEWA. This includes but not limited to changing Distributors recommending establishing a new Field Force in certain markets or evolving certain metrices within the existing DP organisationTranslate market consumer and outlet‑level insights into clear opportunity maps highlighting Hot Zones and priority areas where our consumers are most likely to be and incremental gains are highest.Lead the regional rollout of GET as MEWAs Key User empowering markets with the right training and support to adopt the platform elevating field execution standards.Integrate multiple data sources (12M vs 3M gaps PSA audits execution metrics retail audits online scraping) to uncover root causes in availability visibility and coverage.Use field and commercial tools (GET PSA Market Scan Pathfinder 360) as engines to reveal opportunities diagnose weaknesses and guide strategic decision‑making.Provide fact‑based insights to Country Managers and DPMs to support mid‑course corrections sharpen plans and influence RTM design.SET UP RTM AND FIELD FORCEGuide the design evolution and optimization of RTM models across highly diverse MEWA markets ensuring cost efficiency scalability and strong commercial reach.Lead the regional contribution to Pathfinder by bringing deep RTM and DP expertise into action resulting in the selection and onboarding of the best possible Distribution Partners.Assess the structural and operational health of DPs field forces identifying gaps in call cycles coverage territory design routing and organizational design.Assess the need to establish a Red Bull Field Force within a Subsidiary or a DP set up or establishing a Red Bull or 3rd party merchandising force to Win Vs Competition.Lead capability assessments and co‑create DP evolution roadmaps elevating commercial standards in line with global Off Premise expectations.Coach DP commercial and field teams strengthening managerial routines commercial discipline decision‑making and execution focus to build high‑performing organizations.Support Country Managers in reshaping DP structures (roles territories KPIs incentives supervisory layers) to enable distribution growth.Provide insights during business planning to shape distribution expansion field sales optimisation coverage objectives headcount decisions and investment priorities.Ensure strong governance over pricing discipline value‑chain health stock‑flow visibility and adherence to Red Bulls commercial fundamentals.Support markets to maintain healthy and efficient trade investments by continuously challenging and reassessing value chains to optimise margins competitiveness and long‑term business sustainability.Continuously share best practices and RTM innovations across MEWA to foster fast replication and eliminate inefficient structures.ACTIVATE RTMRecommend clear commercial priorities to markets during the BP process and guide them in shaping the right focus areas translating these priorities into strong Commercial Annexes ensuring full alignment across all key commercial levers.Translate commercial priorities into clear actionable plans for field teams DPMs and DPs ensuring consistent execution across markets.Drive flawless implementation of the Off Premise playbook maintaining high standards in availability visibility cooler deployment and retail execution.Drive the implementation of the VIP Program to unlock growth in the independent channel enabling markets to build structured partnerships that exchange execution excellence for meaningful incentives ultimately increasing availability visibility volume and Perfect Store scores.Conduct frequent market visits to validate routines coach teams identify execution gaps and ensure that strategy reflects real market dynamics.Strengthen collaboration with Field Marketing KA Operations and Sales Intelligence to deliver integrated execution that expands distribution and enhances brand presence.Support the design and execution of incentive schemes for DPs and field forces to reinforce focus on distribution execution fundamentals and strategic priorities.Support markets in defining structuring and managing Field Sales agency partnerships ensuring they are built on clear routines transparent performance expectations and a win‑win mindset that drives efficiency performance and long‑term execution excellence.BUILD THE BEST TEAMSSupport Markets on attracting selecting and developing top‑calibre talent across MEWA ensuring every market has the right people in the right roles to deliver superior distribution and execution.Champion a superlative growth minded and high performance culture grounded in continuous coaching clear routines and excellence ensuring all teams operate at the level of a best 11 on the pitch.Drive a structured people development a