Acquisition Marketing Manager

Key Responsibilities:Develop and manage user/customer acquisition strategies across paid channels (e.g. Google Ads Facebook Ads LinkedIn display affiliates).Own the media buying process budget allocation bidding strategy and performance analysis.Collaborate with design and content teams to create compelling ad creatives and landing pages.Conduct A/B testing to improve conversion rates costperacquisition (CPA) and ROI.Monitor analyze and report on campaign performance metrics with a focus on CAC LTV ROAS and funnel optimization.Explore and test new growth channels and marketing tools.Work with product sales and analytics teams to align acquisition goals with broader business objectives.Utilize CRM and marketing automation tools to improve customer onboarding and lifecycle marketing.Optimize user journeys and conversion funnels using insights from user behavior data (Google Analytics Mixpanel etc.).Requirements:Bachelors degree in Marketing Business or a related field.35 years of experience in performance marketing growth marketing or a similar role.Proven track record of scaling user/customer acquisition through paid digital channels.Strong analytical skills and proficiency with analytics tools (Google Analytics Excel etc.).Experience with campaign management platforms (e.g. Google Ads Meta Ads Manager).Familiarity with SEO SEM and CRO best practices.Excellent project management and communication skills.Knowledge of A/B testing tools and methodologies.Preferred Qualifications:Experience in a fastpaced startup or tech company.Familiarity with tools like HubSpot Marketo or similar CRM/marketing automation platforms.Basic understanding of HTML/CSS and web tracking implementations (e.g. GTM pixels).Strong interest in data science growth hacking or behavioral marketing.#J-18808-Ljbffr