Account Based Marketing Manager

Key ResponsibilitiesDevelop and execute endtoend ABM strategies tailored to key target accounts across different industry verticals.Partner with sales and customer success teams to identify key accounts and create custom marketing programs.Build and manage multichannel campaigns (email digital events direct mail etc. to engage buying committees within target accounts.Leverage marketing automation and CRM tools to segment audiences track performance and optimize campaigns.Align with sales to monitor account engagement pipeline influence and revenue contribution from ABM efforts.Use analytics and reporting tools to measure the effectiveness of campaigns and make datadriven recommendations.Coordinate with the content team to tailor messaging and assets for different stages of the buyer journey.Maintain a strong understanding of the market landscape competitive positioning and customer needs.Qualifications36 years of B2B marketing experience with at least 2 years focused on ABM or enterprise marketing.Proven track record of building and managing successful ABM campaigns that drive pipeline and revenue.Proficiency with ABM and marketing tools such as HubSpot Marketo Salesforce Demandbase 6sense or similar platforms.Strong project management skills and attention to detail.Excellent collaboration and communication skills to work crossfunctionally.Ability to think strategically and execute tactically in a fastpaced environment.Bachelors degree in Marketing Business Communications or related field (MBA is a plus).#J-18808-Ljbffr